Areas of Expertise

Industrial Design
Product Development
Branding
Sketching + Storyboarding
3D Modeling + Rendering
Prototyping + Product Fabrication
Technical Drawing
Packaging
Managing Vendors + Juniors
Photography

Adi, an accomplished industrial designer and product developer, is based in Los Angeles. With over 15 years of experience under his belt, he has earned accolades and holds patents for his innovative work. Adi's expertise spans a wide spectrum, from crafting medical devices to creating whimsical children’s products.

Throughout his career, Adi has worked with renowned companies, including Nestle, Red Bull, Targus, Verizon, Target, Mophie, Luxotica, Metro PCS, and more. However, the pinnacle of his career lies in his association with Happiest Baby Inc. There, he assumed the responsibility of lead industrial designer a few months after the company's inception, playing a pivotal role in its transformation from a promising startup into a global lifestyle brand and pioneer in the tech-parenting solutions sector.

Adi has left an indelible mark on Happiest Baby Inc.'s product development and marketing efforts. He has contributed to every product launch, from designing the products themselves to creating packaging, user manuals, legal documents, and marketing materials. His career journey has seen him collaborate with engineers from diverse disciplines, all while effectively managing vendors, as well as mentoring junior product developers and designers.

At the heart of Adi's design philosophy is the belief that form and function should harmonize, and that exceptional design must prioritize human needs while authentically reflecting and upholding a brand's identity.

Email
adiorucevic@gmail.com

Phone
(626) 376-5087